I haven't written a blog in almost a month. So, I did what any lost writer does; I turned to my friends for inspiration. I'm not sure if this has to do with the fact that most of my friends are males, but that aside we are kickin' it Salt n' Pepa style you know talking about sex, baby.
Everyone has heard the saying sex sells it's even viewed to some as a hypernorm or global truth. That being said, when you are selling a product that actually is used while people are having sex wouldn't it sell itself? Even if sex sells is a hypernorm condom companies still face the same international marketing problems as any other multinational corporation.
The video bellow shows "the worlds best condom ads" many of which worked in one country, but were not successful or even banned in another.
A clear point made in the video is while sex sells is globally known the line between what is too racy and what is air-able is fuzzier. In European countries, nudity and sexuality are commonly used in advertisements, but across the pond a millisecond of Janet Jackson's nipple is shown on live television and fines are slapped down so fast it would make your head spin. Now, the British are seen to be the most similar to us culture wise, but not when it comes to nudity in advertisements.
The more I sift through and find funny condom commercials the more I find commercials that are banned in one country or even up to ten countries. Maybe condom commercials should stick to a platform like youtube where they don't have to risk getting banned, but the controversy generated by the ads being banned is just free publicity for the company. In closing, there may not be a formula to make a global commercial, but there is a commercial to get globally banned :)
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