Wednesday, March 27, 2013

No Sex is Free Sex

"When social and market norms collide, trouble sets in. Take sex again. A guy takes a girl out for dinner and a movie, and he pays the bills. They go out again, and he pays the bills once more. They go out a third time, and he’s still springing for the meal and the entertainment. At this point, he’s hoping for at least a passionate kiss at the front door. His wallet is getting perilously thin, but worse is what’s going on in his head: he’s having trouble reconciling the social norm (courtship) with the market norm (money for sex). On the fourth date he casually mentions how much this romance is costing him. Now he’s crossed the line. Violation! She calls him a beast and storms off. He should have known that one can’t mix social and market norms-especially in this case-without implying that the lady is a tramp. He should also have remembered the immortal words of Woody Allen:“The most expensive sex is free sex.”"
-Dan Ariely

To look at sex from an economists prospective I am going to look at the cash flow that goes into both a relationship (free sex) and an escort service(paid-for sex). While I do have a lot of experience in the dating field, I have zero experience in the escort arena.

To remedy my predicament, I will look at America's favorite prostitute, Vivian Ward. I am of course referring to Julia Roberts's role in Pretty Woman. For one week with Viv, Edwards pays $3,000 (or $100 for one hour), and at the end of the week they have sex. Now we have a point of comparison.

Remember all girls are different, so the amount of money poured into a relationship will vary. These numbers are skewed towards my last "new relationship". To remissness on the start of a relationship is remembering a simpler time when your boyfriend was still trying to impress you; when he still opened the doors, didn't fart in front of you, and best of all payed for everything. Another quick disclaimer before we get into dollars:The last man who "courted" me was not your average joe, he had lots of money and spent it on, well me. Now let's get into the details.

The first time I hung out with above average joe was when I drove 14 hours to see him. That seems like a cost I accrued, but he reimbursed my driving expenses. Charge one: 200 dollars. That night we went out to dinner at Musashi Japanese Steakhouse. As I just recently found out this place was featured on Travel Channel as being on of the best steak restaurants in the country. Before dinner we got a few sushi rolls and at dinner I got the Katana special and a hot tea to drink; it was delicious. If we exclude his meal, because he probably would have spent that much on food anyways, I totaled about 53 dollars of a meal. This is just day one and we are already at 253 dollars

To keep the rest of the blog short and sweet I will total amounts up and we can just add from there. The next day we went to lunch at Rounders, a sports bar nearby. My meal was only about twenty dollars, but my drink was eight. 281 for those keeping a running total. Not so bad so far, but that night we went downtown.

I had one drink at Lily Bar&Lounge for twenty dollars, yes twenty dollars for one cocktail, before hitting the rest of the town. The price for both of us to ride the "Paris" Eiffel Tower I will include because he would not have ridden it if not for me. The total cost wasn't bad, only 28 dollars. Prior to riding up the Eiffel Tower, I downed a yard drink. Actually turned into a really cool ceramic souvenir so I was happy with it, but it still cost 17 dollars. I was told from Paris we went to some restaurant called Noodles and I ordered a Pad Thai. I assure you, I do not remember being there and I certainly did not eat one bit. For this untouched meal, he payed 19 dollars.In all actuality other things could have been bought and expenses could have been higher, but from what I remember, we are looking at 365 dollars.

Here I was saying I was going to keep this short and sweet, and I'm still getting into details about my nights! The next day was miserable. All I wanted to do was stay in bed, but a lunch date had already been made and I had to pretend to be up to the task. I feel the worst about not being able to eat at this restaurant because I have heard many stories of how amazing Lotus of Siam is. All I know is the second I walked in the door and aromas of Thai food hit my nose, I was off to the bathroom. While every number I have given you is taken from the website because I never actually saw a bill, I REALLY didn't see the bill at Lotus. I do however remember a hundred dollar bill being thrown on the table, and how good the leftovers tasted days later. After many more hours of recovery, that night we ate at the highlight of my trip- Craftsteak. On a side note, I love Top Chef. That is why no dollar amount in the world would have made me as happy as eating at Tom Colicchio's restaurant. Now back to the matter at hand. The entree I had is not on the menu anymore, so we will call my portion of dinner:wine, dinner, two side dishes, and dessert 100 dollars.

In three days we're 565 dollars. None of this includes tip, none of this includes opportunity costs, and none of this is actually getting the guy laid. I could go on to the next time, and the time after that we hung out, but let's just say each time he spent more and each time had the same result. Counting time, effort, emotional pain, and actual money put in if you aren't looking for love, you might as well avoid women

Monday, March 18, 2013

Sex Doesn't Sell Itself

I haven't written a blog in almost a month. So, I did what any lost writer does; I turned to my friends for inspiration. I'm not sure if this has to do with the fact that most of my friends are males, but that aside we are kickin' it Salt n' Pepa style you know talking about sex, baby.

Everyone has heard the saying sex sells it's even viewed to some as a hypernorm or global truth. That being said, when you are selling a product that actually is used while people are having sex wouldn't it sell itself? Even if sex sells is a hypernorm condom companies still face the same international marketing problems as any other multinational corporation.

The video bellow shows "the worlds best condom ads" many of which worked in one country, but were not successful or even banned in another.

A clear point made in the video is while sex sells is globally known the line between what is too racy and what is air-able is fuzzier. In European countries, nudity and sexuality are commonly used in advertisements, but across the pond a millisecond of Janet Jackson's nipple is shown on live television and fines are slapped down so fast it would make your head spin. Now, the British are seen to be the most similar to us culture wise, but not when it comes to nudity in advertisements.

The more I sift through and find funny condom commercials the more I find commercials that are banned in one country or even up to ten countries. Maybe condom commercials should stick to a platform like youtube where they don't have to risk getting banned, but the controversy generated by the ads being banned is just free publicity for the company. In closing, there may not be a formula to make a global commercial, but there is a commercial to get globally banned :)